Han, Jeongsoo; Jun, Mina - In: European journal of management and business economics : … 30 (2021) 3, pp. 386-398
accessibility, influences a consumer's intention to post an online review depending on the valence of consumption experiences … to post a review of extreme positive and negative experiences is significantly higher when the level of accessibility for … lower regardless of the level of accessibility. Originality/value - The findings of this paper contribute to a better …