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Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Daily spillover from home to work : the role of workplace mindfulness and daily customer mistreatment
Shi, Xiaolin; Wang, Xingyu - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 3008-3028
Persistent link: https://www.econbiz.de/10013412842
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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The negative effect of service robots' affective human-likeness on consumer satisfaction in frontline service encounters
Li, You; Liang, Zhehao; Wang, Yawei; Chang, Yaping - In: International journal of hospitality management 115 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014487592
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Social robots: partner or intruder in the home? : the roles of self-construal, social support, and relationship intrusion in consumer preference
Chang, Yaping; Gao, Yajie; Zhu, Donghong; Safeer, Asif Ali - In: Technological forecasting & social change : an … 197 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014468878
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Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You; Geng, Lixiao; Chang, Yaping; Ning, Peng - In: Psychology & marketing 40 (2023) 12, pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
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The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You; Chang, Yaping; Li, Zhen; Geng, Lixiao - In: European journal of marketing 58 (2024) 1, pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
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The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao; Li, Zhen; Yan, Jun - In: Journal of consumer behaviour 21 (2022) 4, pp. 653-672
Persistent link: https://www.econbiz.de/10013275521
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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395