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Consumer behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A multiattribute attentional drift diffusion model
Fisher, Geoffrey
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 167-182
Persistent link: https://www.econbiz.de/10012610391
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2
Lead offer spillovers
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Fisher, Geoffrey
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
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3
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey
;
Woolley, Kaitlin
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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4
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
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