Showing 1 - 10 of 15,220
Persistent link: https://www.econbiz.de/10001568911
Persistent link: https://www.econbiz.de/10013427336
Persistent link: https://www.econbiz.de/10001702949
Persistent link: https://www.econbiz.de/10013435853
Persistent link: https://www.econbiz.de/10013408016
Persistent link: https://www.econbiz.de/10010358075
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503