The elasticity theory of demand and supply is a fundamental economic concept that explains how price changes affect the quantity demanded and supplied of a product or service. This paper explores the real-world application of the elasticity theory of demand and supply. Specifically, it examines...

Milk tea is a well-known beverage that has been popular since 2011. The study investigates the factors that affect the consumer’s loyalty wherein consumer satisfaction and service quality are involved. Including the designs, tastes of milk tea, right measurement of ingredients, quality...