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Narrative persuasion
Barron, Kai; Fries, Tilman - 2024 - revised
persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …
Persistent link: https://www.econbiz.de/10014532535
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Narrative persuasion
Barron, Kai; Fries, Tilman - 2024
persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …
Persistent link: https://www.econbiz.de/10014537296
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Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Mesquita, José Marcos Carvalho de; Kostelijk, Erik - 2022
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques...
Persistent link: https://www.econbiz.de/10012583265
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Household Financial Transaction Data
Baker, Scott; Küng, Lorenz - National Bureau of Economic Research - 2021
The growth of the availability and use of detailed household financial transaction microdata has dramatically expanded the ability of researchers to understand both household decision-making as well as aggregate fluctuations across a wide range of fields. This class of transaction data is...
Persistent link: https://www.econbiz.de/10012599317
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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Factors affecting consumer purchase behavior in the digital marketing arena in Kolkata, India
Roy, Biswajit; Bag, Sudin - In: Sustainable entrepreneurship, renewable energy-based …, (pp. 143-177). 2021
Persistent link: https://www.econbiz.de/10012504062
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Household Financial Transaction Data
Baker, Scott R.; Kueng, Lorenz - 2022
The growth of the availability and use of detailed household financial transaction micro data has dramatically expanded the ability of researchers to understand both household decision making and aggregate economic fluctuations across a wide range of fields. This class of transaction data is...
Persistent link: https://www.econbiz.de/10014077885
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Machine learning and time series models for consumer behavior prediction in the data analytics paradigm
Sánchez García, Javier - In: Handbook of research on consumer behavior change and …, (pp. 95-123). 2022
Persistent link: https://www.econbiz.de/10013334799
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An RFM model using k-means clustering to improve customer segmentation and product recommendation
Xian, Zhao; Pantea Keikhosrokiani; Chew XinYing; Li, Zuoyong - In: Handbook of research on consumer behavior change and …, (pp. 124-145). 2022
Persistent link: https://www.econbiz.de/10013334802
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Consumer big data analytics : a treasure for businesses in the socio-digital era
Gupta, Princi; Khandelwal, Risha - In: Handbook of research on consumer behavior change and …, (pp. 146-167). 2022
Persistent link: https://www.econbiz.de/10013334804