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~subject:"Consumer behaviour"
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Consumer behaviour
China
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Advertising effects
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Share price
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Brand image
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Brand management
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Tian, Shiyun
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Tsai, Wanhsiu Sunny
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Cho, Su Yeon
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Hong, Cheng
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Jia, Xiaofeng
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Li, Jo Yun
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Li, Lydia Qianqian
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Sun, Ruoyu
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Tao, Weiting
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Energy policy
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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The journal of product & brand management
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ECONIS (ZBW)
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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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2
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
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3
Effects of incentive policies on the purchase intention of electric vehicles in China : Psychosocial value and family ownership
Xue, Yixi
;
Zhang, Yi
;
Wang, Zhuoli
;
Tian, Shuo
;
Xiong, Qian
- In:
Energy policy
181
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014479139
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4
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
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