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Towards a new model for purchase intention of smartphones : theoretical extension and analysis
Bhutto, Niaz Ahmed; Gilal, Faheem Gul; Gilal, Rukhsana Gul - In: International journal of technology, policy and … 21 (2021) 4, pp. 302-316
Persistent link: https://www.econbiz.de/10012800978
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Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul; Memon, Amjad Ali; Gilal, Rukhsana Gul; … - In: International journal of information systems and change … 12 (2020) 2, pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
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The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: European management journal 40 (2022) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: The journal of asset management 27 (2020) 2, pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: European journal of international management : EJIM 14 (2020) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul; Gilal, Faheem Gul; Gilal, Naeem Gul - In: The journal of brand management : an international journal 31 (2024) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul; Gilal, Naeem Gul; Shahid, Shadma; … - In: Journal of business research : JBR 152 (2022), pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
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Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; … - In: The journal of product & brand management 32 (2023) 6, pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
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Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul; Paul, Justin; Gilal, Rukhsana Gul; … - In: International journal of market research 65 (2023) 6, pp. 745-777
Persistent link: https://www.econbiz.de/10014427160