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Sustainability innovators and anchor draggers : a global expert study on sustainable fashion
Pedersen, Esben Rahbek Gjerdrum; Andersen, Kirsti Reitan - In: Journal of fashion marketing and management 19 (2015) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10011443474
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How association with physical waste attenuates consumer preferences for rescue-based food
Visser-Amundson, Anna de; Peloza, John; Kleijnen, Mirella - In: Journal of marketing research 58 (2021) 5, pp. 870-887
Persistent link: https://www.econbiz.de/10012662059
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
Persistent link: https://www.econbiz.de/10010474530
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Perception of consumers' awareness about sustainability of fashion brands
Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-14
research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where … women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women … these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and …
Persistent link: https://www.econbiz.de/10012799170
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Water conservation behaviour as a sustainable action of young consumers from selected European countries
Jakubczak, Anna - In: European research studies 23 (2020) 2, pp. 763-780
Persistent link: https://www.econbiz.de/10012286896
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How transparency into internal and external responsibility initiatives influences consumer choice
Buell, Ryan W.; Kalkanci, Basak - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 932-950
Persistent link: https://www.econbiz.de/10012505312
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How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine; Habib, Rishad; Hardisty, David J. - In: Journal of marketing 83 (2019) 3, pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
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CO2 offsetting companies as consumer responsibility innovation
Negacz, Katarzyna; Para, Anna - In: Economic and environmental studies : a journal for … 14 (2014) 4, pp. 413-425
The aim of this paper is to examine the role of CO2 offsetting enterprises in pursuing the concept of sustainable development. The authors analyze business model, innovative potential and the impact of these companies on the consumers. Research methods used in the paper are the literature...
Persistent link: https://www.econbiz.de/10010526445
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The development of long-term relationships with green consumers in the context of sustainability trends in Lithuanian textile market
Gadeikiene, Agne; Banyte, Jurate; Kasiuliene, Indre - In: Eurasian business review 2 (2012) 2, pp. 71-95
Persistent link: https://www.econbiz.de/10010371528
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Consumer-related food waste : role of food marketing and retailers and potential for action
Aschemann-Witzel, Jessica; Hooge, Ilona E. de; Normann, Anne - In: Journal of international food & agribusiness marketing … 28 (2016) 3, pp. 271-285
Persistent link: https://www.econbiz.de/10011537039