This paper provides field evidence that social distance between customers and reviewers influences the impact from online reviews on product sales. We conceptualize information on interpersonal similarity as a heuristic cue that helps customers to infer similarity in product preferences between...

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using...