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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364483