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Consumer behaviour
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Supporting pension participants : three lessons learned from the medical domain for better pension decisions
Strikwerda, Jelle
;
Holleman, Bregje
;
Hoeken, J. A. L.
-
2021
Persistent link: https://www.econbiz.de/10012693680
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2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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