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Consumer behaviour
Beziehungsmarketing
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Anthropomorphism
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Buying Intention
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Cause-Related Marketing
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Dienstleistungsqualität
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Deb, Madhurima
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Journal of internet commerce
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Cause-related marketing and its impact on buying intention
Amawate, Vibhas
;
Deb, Madhurima
;
Manchanda, Mohit
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
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On m-commerce adoption and augmented reality : a study on apparel buying using m-commerce in indian context
Manchanda, Mohit
;
Deb, Madhurima
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 84-112
Persistent link: https://www.econbiz.de/10012423623
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