Purpose – Corporate social responsibility (CSR)-based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community obligations,...

Purpose – Corporate social responsibility (CSR)‐based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community...

Purpose – The aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape. Design/methodology/approach – The approoach takes the form of tapping big‐name companies, like Nielsen, Ogilvy and Wells Fargo, to...

Purpose – The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China. Design/methodology/approach – The authors draw on technology acceptance and uses and gratifications theories to develop a conceptual model of antecedent factors (including...

Purpose – The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes...

Purpose – The purpose of this paper is to analyze whether offering free Wi‐Fi improves hotels' online ratings, which are considered a measure of customer satisfaction. Design/methodology/approach – Empirical research was conducted using the salient features of downloaded reviews (e.g....

Purpose – This study aims to identify perceptual, experience related, demographic, socio‐economic and situational characteristics of internet banking adopters and non‐adopters. In particular, perceptual differences between IB adopters and non‐adopters are to be examined....

Purpose – This paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and computer‐mediated markets removes distance as a barrier between buyer and sellers, which could...