Ashraf, Saba; Hafeez, Muhammad Haroon; Yaseen, Asif; … - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 428-447
This paper aims to examine whether religion influences the purchase decision of potential customers. It is generally … believed that Islam is a religion which provides holistic guidelines to its followers regarding all facets of life. Thus, it is … services. In the same vein, this paper has examined the impact of religion on purchase intention of luxury products in Pakistan …