Cui, Li; Jiang, Haiyang; Deng, Hepu; Zhang, Tao - In: Data Technologies and Applications 53 (2019) 2, pp. 230-248
Purpose The purpose of this paper is to investigate how the diffusion of food safety information through social media affects customers’ purchase intentions in China. This leads to the identification of the critical factors that impact the purchase intention of individual consumer through the...
