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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens

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Applying configurational theory to build a typology of ethnocentric consumers

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Structural equation modelling of child's role in family buying

Chaudhary, Monica - In: International journal of business innovation and research 9 (2015) 5, pp. 568-582

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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers

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Marketing to Industrial Democrats

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Presents a case study of participation in buying practice, showing in what situations unions and personnel in customer … firms take an active interest in a buying decision. Uses information from interviews carried out with industrial sellers to …

Persistent link: https://www.econbiz.de/10014725093