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The effects of visualization on judgment and decision-making : a systematic literature review
Eberhard, Karin - In: Management review quarterly 73 (2023) 1, pp. 167-214
Persistent link: https://www.econbiz.de/10014227407
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A new approach to segmenting multichannel shoppers in Korea and the U.S.
Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 45 (2018), pp. 163-178
Persistent link: https://www.econbiz.de/10011929948
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A comprehensive framework of brand name classification
Arora, Sunny; Kalro, Arti D.; Sharma, Dinesh - In: The journal of brand management : an international journal 22 (2015) 2, pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari; Kuniyoshi, Masato; Yamaji, Manabu; … - In: Journal of business case studies 4 (2008) 9, pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859