Clarke, Ian; Kell, Ian; Schmidt, Ruth; Vignali, Claudio - In: Qualitative Market Research: An International Journal 1 (1998) 3, pp. 132-144
The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the...
