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~subject:"Consumer behaviour"
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Consumer behaviour
Rhetoric
731
Rhetorik
650
Narratives
438
narratives
233
Management research
163
rhetoric
151
Narrative Methode
130
Narrative method
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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International journal of advertising : the review of marketing communications
3
Qualitative Market Research: An International Journal
3
Discussion paper
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
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2
Psychology & marketing
2
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1
European Advertising Academy
1
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1
Health marketing quarterly
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1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
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Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Marketing Intelligence & Planning
1
Nordic journal of business : NJB
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Revista internacional de turismo, empresa y territorio : RITUREM
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Scandinavian journal of management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
34
Other ZBW resources
5
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1
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
Saved in:
2
Social needs in Finnish young adults' mundane consumption
Syrjälä, Henna
;
Leipämaa-Leskinen, Hanna
;
Laaksonen, …
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10011443557
Saved in:
3
The consumer experience and the absorbing story
Söderlund, Magnus
;
Sagfossen, Sofie
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011503374
Saved in:
4
Self-referencing
narratives
to predict consumers' preferences in the luxury industry : a longitudinal study
Ardelet, Caroline
;
Slavich, Barbara
;
Kerviler, Gwarlann de
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2037-2044
Persistent link: https://www.econbiz.de/10011384240
Saved in:
5
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based
narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
8
Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments
Schweitzer, Virginie
;
Simon, Françoise
- In:
Journal of business research : JBR
126
(
2021
),
pp. 291-306
Persistent link: https://www.econbiz.de/10012494254
Saved in:
9
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
Saved in:
10
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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