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The context of experience
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Consumer behaviour
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Marketingtheorie
39
Value creation
26
Betriebliche Wertschöpfung
25
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22
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21
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20
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15
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12
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12
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11
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11
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service-dominant logic
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Schau, Hope Jensen
20
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4
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3
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2
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2
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2
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2
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2
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2
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1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
International journal of advertising : the quarterly review of marketing communications
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1
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1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
22
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1
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
2
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
3
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
4
The co-creation of value-in-cultural-context
Akakan, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
-
2013
Persistent link: https://www.econbiz.de/10010239572
Saved in:
5
Identity projects and the marketplace
Schau, Hope Jensen
- In:
Consumer culture theory
,
(pp. 19-39)
.
2018
Persistent link: https://www.econbiz.de/10012029997
Saved in:
6
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
7
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
8
Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen
;
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
Saved in:
9
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
10
Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Crockett, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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