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Consumer Brand Hate: Steam rol...
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Consumer boycott
Consumer behaviour
11
Konsumentenverhalten
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Brand image
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Brand management
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Markenführung
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Markenimage
7
Verbraucher
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Social web
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Krishnamurthy, Sandeep
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Kucuk, S. Umit
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Journal of business research : JBR
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Anti-branding on the internet
Krishnamurthy, Sandeep
;
Kucuk, S. Umit
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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