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Nachkaufmarketing : Begründung, Konzeption und Implikationen eines nachkauforientierten Marketing von Konsumgüterunternehmen
Jeschke, Kurt
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
41
(
1995
)
2
,
pp. 108-133
Persistent link: https://www.econbiz.de/10001186835
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