//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Accessibility or Diagnosticity...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer goods
Consumer behaviour
17
Konsumentenverhalten
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
USA
6
United States
6
Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
Wahrnehmung
4
Zeit
4
Advertising effects
3
Charity
3
Culture
3
Experiment
3
Fundraising
3
Japan
3
Konsumgüter
3
Kultur
3
Marketing theory
3
Marketingtheorie
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Werbewirkung
3
Wohltätigkeit
3
Advertising planning
2
Behaviour
2
Comparison
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
3
Author
All
Aaker, Jennifer
3
Brasel, S. Adam
2
Fournier, Susan
2
Mogilner, Cassie
1
Published in...
All
Brand management ; Vol. 2
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Working paper series / Center for Responsible Business, University of California
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->