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Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L. - In: The journal of product innovation management : an … 5 (1988) 3, pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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Optimal pricing and product development policies for new consumer durables
Bayus, Barry L. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10001163883
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The formation of expected future price : a reference price for forward-looking consumers
Jacobson, Robert - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 420-432
Persistent link: https://www.econbiz.de/10001098520
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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.; Mehta, Raj - 1994
Persistent link: https://www.econbiz.de/10000905508
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Grouping durable goods
Bayus, Barry L. - In: Applied economics 22 (1990) 6, pp. 759-773
Persistent link: https://www.econbiz.de/10001086164
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Developing and using forecasting models of consumer durables : the case of color television
Bayus, Barry L. - In: The journal of product innovation management : an … 6 (1989) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001071290