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This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10012065298
describes the concurrent evolution of the unit sales and price of durable goods. The theory is based on the idea that the sales …. Both, the established unit sales and price evolution are in agreement with the empirical data studied in this paper. The … presented approach discusses further the interference of the diffusion process with the supply dynamics. The model predicts the …
Persistent link: https://www.econbiz.de/10011334663
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10014023353
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An extensive body of literature argues for the benefits of planned obsolescence, the strategy of designing products with low durability to induce repeat purchases from the consumers, and allow the firm to sell a larger volume. Yet, several firms avoid planned obsolescence and instead offer...
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