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Vertriebsstrategie : Wahl oder Qual? ; vertriebsstrategische Optionen für mittelständische Hersteller in Branchen mit mehrstufigem Vertrieb im deutschsprachigen Raum
Gattringer, Regina
;
Reisinger, Sabine
;
Strehl, Franz
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
60
(
2012
)
2
,
pp. 83-110
Persistent link: https://www.econbiz.de/10009531515
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