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Can Consumers Forgo the Need t...
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Consumer motivation
Consumer behaviour
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Advertising
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Customer satisfaction
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Social Web
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Spears, Nancy
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Sun, Qin
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Yazdanparast, Atefeh
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Journal of electronic commerce research : JECR
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Psychology & marketing
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ECONIS (ZBW)
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh
;
Spears, Nancy
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
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2
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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