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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.; Mehlhose, Clara M. - In: Journal of business research : JBR 107 (2020), pp. 172-185
Persistent link: https://www.econbiz.de/10012156733