Belwal, Rakesh; Belwal, Shweta - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 587-607
Purpose The purpose of this paper is to explore the factors affecting store image and customers’ choice of hypermarkets in Oman and compares two big hypermarkets in Sohar– the prominent industrial city of Oman. Design/methodology/approach A detailed review of literature was conducted...