Kim, Beom Jun; Jun, Tackseung; Kim, Jeong-Yoo; Choi, M.Y. - In: Physica A: Statistical Mechanics and its Applications 360 (2006) 2, pp. 493-504
We investigate a dynamic model of network marketing in a small-world network structure artificially constructed similarly to the Watts–Strogatz network model. Different from the traditional marketing, consumers can also play the role of the manufacturer's selling agents in network marketing,...