Purpose – The aim of this article is to explore how, and to what extent, American advertising and its consumerist messages infiltrated Irish society in the period 1922-1960. Design/methodology/approach – The article is based on an analysis of primary and secondary sources. Findings – The...

Purpose – The aim of this paper is to examine the role of children in an emergent Irish consumer culture and advertising from 1848-1921. In particular, the significance of children's gender and reading materials in the process of consumption will be evaluated. Design/methodology/approach –...