Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: Journal of Consumer Marketing 29 (2012) 1, pp. 64-73
Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products. Design/methodology/approach – A two‐stage study of seafood consumption in Australia was conducted comprising...
