initially formulated hypothesis was confirmed that the Czech beer production is influenced by its own consumption, its exports … to foreign markets and the consumer price. Czech beer consumption is influenced by the volume of beer production … the determinants of production and consumption of Czech beer using econometric techniques to a large extent support the …

(SRF) ; marketing budget models ; MCMC estimation ; beer consumption ; optimal budget allocation …Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic … observation of beer sales for simultaneous estimation. I propose a new class of growth sales (gSRF) models having endogenous and …