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Contingency theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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2
Business strategy, marketing organization culture, and performance
Slater, Stanley F.
;
Olson, Eric M.
;
Finnegan, Carol
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
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