The paper focuses on best practices in demand forecasting. Literature has addressed the best practice concept under three different perspectives. According to the universalistic perspective, some forecasting practices are universally effective regardless of the context in which companies...

The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to...