Gan, Chunmei; Li, Hongxiu - In: Industrial Management & Data Systems 115 (2015) 4, pp. 646-660
Purpose – The purpose of this paper is to examine the continued usage of mobile instant messaging (IM) from the perspectives of both motivators and inhibitors. Design/methodology/approach – To cast light on the motivators and inhibitors of continuance intention (CI) to use mobile IM, 268...
