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Optimierung des Customer Lifetime Value auf Basis einzelvertraglicher Entscheidungen : ein dynamisches Optimierungsproblem
Faisst, Ulrich
;
Gneiser, Martin Sebastian
;
Kreyer, Nina
; …
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 87-104)
.
2010
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