Abstract: Globalization has prompted a huge change in demand and supply of Agri processing industry. Convergence of taste and preferences at consumer level, dominance of big retail chains, and other related changes seek high level of certainty and standardization across the value chain. This...

Globalization led to a radical change in agri-business industry. The taste and preference of consumers which ever since remained divergent in nature, started converging. Mom and pop stores started conceding ground to the big retail chains. The homogeneity of demand and dominance of structured...