Algharabat, Raed; Dennis, Charles - In: The international journal of business science & applied … 5 (2010) 3, pp. 14-30
This study investigates the effects of different levels of invariance analysis on three dimensional (3D) product authenticity model (3DPAM) constructs in the e- retailing context. A hypothetical retailer website presents a variety of laptops using 3D product visualisations. The proposed...