Winfree, Jason; McIntosh, Christopher S.; Nadreau, Timothy - In: Wine Economics and Policy 7 (2018) 2, pp. 88-93
This paper uses a theoretical model to analyze the interaction between general wine sales and enotourism since many … wineries sell wine through wine tours as well as wine to non-tourists. We assume that consumers of wine tours, or enotourists …, are wine connoisseurs whereas naive wine drinkers drive non-tourism sales. In our model, enotourists use wine tours to …