The present study investigates the effectiveness of distribution channels in the marketing perspective of a co-operative dairy plant. The study was conducted to improve the effectiveness of the distribution channel by identifying the pitfalls in the present system. The descriptive type of...

At present, Indonesia is still lack of freshmilk supply, domestic freshmilk production is covered only 30% national freshmilk processing industry needed and is about 70% milk industry material should be imported, mainly from New Zealand, Australia, EU and USA. The following actors are active in...