//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cooperative advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Comprendre le comportement de...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cooperative advertising
Game theory
13
Distribution channel
11
Spieltheorie
11
Vertriebsweg
11
Preismanagement
10
Pricing strategy
10
Advertising
9
Werbung
9
Cameroon
8
Kamerun
8
Africa
7
Afrika
7
Einzelhandel
6
Franchising
6
Retail trade
6
Theorie
6
Theory
6
Pricing
5
Sub-Saharan Africa
5
Subsahara-Afrika
5
Sales promotion
4
Verkaufsförderung
4
Enterprise
3
Entrepreneurship
3
Entrepreneurship approach
3
Inter-firm cooperation
3
Marketing management
3
Marketingmanagement
3
Preiswettbewerb
3
Price competition
3
Unternehmen
3
Unternehmenskooperation
3
game theory
3
Advertising effects
2
Advertising planning
2
Competition
2
Complementary product
2
Corruption
2
Digitalisierung
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Martín Herrán, Guiomar
3
Sigué, Simon Pierre
3
Karray, Salma
1
Published in...
All
Journal of retailing and consumer services
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
3
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->