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In this research paper, an attempt was made to address the issues related to customer satisfaction and quickness of transactions in co-operative banks. The customer satisfaction was measured through a questionnaire. The customer service was evaluated on both objective and subjective basis. The...
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Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...
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We tested a modified SERVQUAL scale based on a survey of Pancretan Co-operative Bank's customers - in terms of a critical case study - in order to identify any differences in service quality satisfaction and its impact on the behavioural intentions of the bank's customers. Considering the...
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