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The SAGE handbook of social marketing
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Competition and positioning
Noble, Gary
;
Basil, Debra Z.
- In:
The SAGE handbook of social marketing
,
(pp. 136-151)
.
2011
Persistent link: https://www.econbiz.de/10009380685
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Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
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