"This book focuses on the tourism industry in conjunction with the impact of COVID-19 from the perspective that it is both negatively impacting the industry while also offering it an opportunity to rise from the ashes. The volume offers a new conceptualization and theorization of tourism;...

Tourism was booming until 2019 when the COVID-19 pandemic hit. Since then, tourism and related industries have suffered from negative economic impacts. This book examines current challenges and opportunities in the tourism industry using case studies from different parts of the world. It also...