Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were particularly disruptive to...

This paper studies the effect of disclosing conflicts of interests on strategic communication when the sender has lying costs. I present a simple economic channel under which such disclosure often leads to more biased messages. This hurts receivers who are naive or delegate their choice while...