BRÎNZEA, Victoria-Mihaela; OANCEA, Olimpia; … - In: Scientific Bulletin - Economic Sciences 13 (2014) 1, pp. 48-54
In the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the...