There is evidence that purchase choice behaviour of consumers is motivated by utility, value for money, and social betterment. It results in a phenomenon called Consumer Social Responsibility (CnSR). This research paper aims to examine whether consumers' purchase intent will be influenced when...

The concept of business ethics and CSR has been developed or adopted widely by the business/companies in the recent years and it has its specific impact on the development of the country and also the welfare of the organisations. The prominent reciprocal benefits that these two concepts can...