Multinational Companies' (MNCs) commitment toward Corporate Social Responsibility (CSR) practices is gaining attention globally. While the thoughtfulness of MNCs on communal and ecological concerns is increasing since the world is observing environmental damage, decrease in greenhouse gases,...

This conceptual paper aims to investigate corporate social responsibility (CSR) practises in the tourism sector. Drawing on the existing literature, this study conceptualises the linkage between CSR, sustainability governance, and sustainable performance. Moreover, this study conceptualises...

Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...

Multinational Companies’ (MNCs) commitment toward Corporate Social Responsibility (CSR) practices is gaining attention globally. While the thoughtfulness of MNCs on communal and ecological concerns is increasing since the world is observing environmental damage, decrease in greenhouse gases,...